AgroConcept România optimises technical operations with Frontu: faster services for farmers, lower costs, and greater transparency

ȘINDRILIȚA, Romania, 12th February 2025 – AgroConcept, the exclusive importer of New Holland and Kverneland in Romania, has successfully implemented Frontu, an innovative system for monitoring and managing technical activities. This initiative marks a significant step in the company’s strategy to digitise operations and deliver superior services to all its customers.

By digitalising work orders and tracking activities in real-time, AgroConcept has increased operational efficiency by up to 15%. Technicians now have quick access to the necessary information, enabling better organisation and reducing downtime.

“The implementation of Frontu has allowed us to allocate resources more efficiently, contributing to optimal team management and improved overall performance,” stated Florin Marin, After Sales Director at AgroConcept.

The Frontu solution also enhances customer service by providing quick access to intervention histories and up-to-date information. This facilitates faster resolution of customer requests and increases overall satisfaction. “Our clients are now informed immediately after an intervention is completed, even if they are not present on-site. Additionally, they can digitally sign documents and provide real-time feedback,” explained Florin Marin.

Automating processes and eliminating physical documents have also generated significant savings, of up to 25%, in time and resources. “This transformation has enabled us to focus more on building strong relationships with our customers, offering them personalised and prompt support. Digital transformation is essential today to meet the needs of farmers and to strengthen our market position,” concluded Roger Pyle, CEO of AgroConcept.

About AgroConcept România

AgroConcept România is the exclusive importer and distributor of New Holland agricultural machinery in Romania. The company offers integrated agricultural solutions, including high-performance machinery, spare parts, and top-quality after-sales services.

For more information, visit https://agroconcept.ro/

About Frontu

Frontu is a mobile-first Field Service Management solution that enhances technician efficiency by digitising after-sales processes. Frontu’s software is used by hundreds of customers in 16 countries, including dealers of biggest heavy machinery OEMs like John Deere, JCB, Manitou, Hitachi, New Holland.
They specialise in supporting companies providing heavy machinery to sectors including agriculture, material handling, construction and forestry.